Needs Analysis

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Needs

what are people doing?	what do you want people to do?	why aren’t they doing it?
[self-learning] Consume general educational content from school and seminars that provide an overview of instructional design but lack in-depth application.	Being able to analyze situations and make design decisions rather than only understanding theory.	Lack of Structured Learning Paths(struggle to see how theory/skills fit into an entire design process)

Limited Practical Experience

Absence of feedback (personalized feedback or guidance through complex ID scenarios) |

Target audience

People who want to pursue a career in L&D or ID [land their first job]. They currently have limited knowledge(3-4) and minimal ID-related practical experience(0-1).

segmentation

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Persona

Emily

Age: 22
Background: Emily is a 1st year graduate student majoring in ID.
- She takes courses in learning theories and instructional technology at school
- She knows and has some practice in ADDIE framework in school projects(K-12)
- She can identify(heard of) the essential skills and tasks for IDs
Goals
- Acquire Practical Skills
  - full-lifecycle instructional design
  - professional portfolio
  - proficiency in industry-standard e-learning tools
- Career launch
  - secure an internship or entry-level position in L&D or ID within a year
  - build a professional network
Gaps
1. Theoretical Knowledge vs. Practical Application
  - Learning theories and models used in the industry
  - what exactly are instructional designers doing in a company
  - Working with SMEs or stakeholders
2. Full-Cycle Project Exposure
  - Hands-on experience with full-cycle ID projects as professional IDs
3. Career Preparation and Networking Needs
  - Limited professional network
4. Desire for Structured and Clear Learning Paths
5. Industry-specific tools and technologies
Needs
- Practical Projects
- Case Studies and Real-World Examples
  - what to do but
  - how experienced professionals make decisions in complex scenarios.
- Clear Learning Paths with Defined Milestones
- Mentorship and Networking Opportunities
- 【Format】self-paced online learning combined with live, interactive sessions or workshops </aside>

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Conclusion

Target audience has career-focused motivation [call for practical stuff]
Target audience don’ have a clear learning path to become an ID
[where to start + where to go next] [what to learn + how to learn]
Target audience lack knowledge in L&D prospects
Target audience lack the practical ID skills gained from hands-on experience
Target audience lack knowledge and skills in ID tools </aside>

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Topics

ID
1. types
2. career prospect
3. 工作强度
4. ID在公司中的定位是什么？（服务？）
5. ID日常会和谁打交道
Roles involved in L&D
Full-Cycle Project
1. Design Models and Frameworks
2. Modality and its deliverables
3. essential skills and tasks
  1. PM
  2. multimedia creation
  3. needs analysis
  4. outline, SB
  5. keynote/ e-learning/video creation
  6. SME
4. tools used
Consider what it is now vs. what should be
1. what has been done
2. what should been done </aside>

Needs

Target audience

Interview summary

Mengqian Wu

Zixuan Huang (8/10)

Xiaoman Du(2/10)

Xinyan He (2/10)

Jiayue Guo (7/10)